Top Makeup Apps for Personalized Beauty and Virtual Try-Ons
The main makeup apps do different jobs: some tell you what suits your face, some put makeup on a live camera or photo, some edit selfies. Here's what each one does, from their store pages and our own tools.

We make Makeup Check AI, so read this with that in mind. For the other apps we only describe what their own store pages and websites say, as checked for our comparison pages in October 2026. Each comparison links its sources.
What separates makeup apps
- Advice or try-on. Some apps tell you which colours and placements suit you; others let you see a product or look on your face. Many do a little of both.
- Live camera or photo. Live AR try-on follows you on camera. Photo try-on works on a still selfie.
- Where your photo is processed. On your device, or on the company's servers.
- What's free. Ads, daily limits and which tools need a subscription vary a lot.
The apps
- Makeup Check AI (iOS, Android, web, Chrome extension). Built around what suits your face: it measures undertone, skin depth, face shape and colour season from a selfie and recommends colours and placement. It has a photo-based try-on with 26 looks, brow mapping, a foundation shade matcher covering 1,242 shades from 26 brands, and 24 AI reports in the app. The four free tools run on your device and are unlimited with a free account. It has no live-camera try-on.
- YouCam Makeup (Perfect Corp). A beauty camera and selfie editor with live-camera or photo makeup try-on, preset looks, hair, nail and outfit try-on and an AI beauty chat. Free with ads; many tools need Premium. Makeup Check AI vs YouCam Makeup.
- Perfect365. A makeup photo editor with over 3,000 preset looks, 100+ makeup tools, product recommendations and video tutorials from YouTube artists. Free with ads; Perfect365 PLUS adds features and web app access. Makeup Check AI vs Perfect365.
- FaceApp. A general AI photo editor with makeup filters, smoothing, colour lenses and hairstyle suggestions. Its privacy policy says photos are processed on cloud servers and may be kept for 24 to 48 hours. Makeup Check AI vs FaceApp.
- Brand and retailer try-ons. L'Oréal Paris and Maybelline offer free browser try-ons, powered by ModiFace, for their own products, and L'Oréal Paris has an AI assistant, Beauty Genius. Sephora's app has a Smart Skin Scan and a Foundation Finder; its older Virtual Artist page now redirects to the Sephora homepage. Makeup Check AI vs brand try-ons.
Which to pick
- To find out which colours and placements suit you: an analysis app such as Makeup Check AI.
- To see makeup move with you on a live camera: YouCam Makeup or a brand try-on.
- To try a specific brand's lipstick or foundation: that brand's own try-on.
- To retouch and edit selfies: Perfect365 or FaceApp.
Whichever you use, check where photos are processed and what the free tier includes before you upload a face photo.
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