Maybelline FIT ME! Matte + Poreless Foundation - Coconut: closest matches in other brands
Maybelline FIT ME! Matte + Poreless Foundation in Coconut is a neutral-undertone, medium-tan shade ($10.99). Below: the 8 closest foundation shades from other brands by colour distance, plus its neighbours in the same range.
Skin Tone Finder
Your skin depth and undertone from a selfie — for foundation and concealer matching. Nothing is uploaded.
A guide for fun & self-improvement based on your photo — not a professional colour-matching service.
| Brand | Product | Shade | Undertone | Depth | Match |
|---|---|---|---|---|---|
| Dior | Diorskin Forever Undercover | 060 Light Mocha | Neutral | Medium-Tan | very close (ΔE 2.1) |
| Clinique | Beyond Perfecting™ Powder Foundation + Concealer | 23 Ginger | Neutral | Medium-Tan | very close (ΔE 2.4) |
| Smashbox | STUDIO SKIN 15 HOUR WEAR HYDRATING FOUNDATION | 4 | Neutral | Medium-Tan | very close (ΔE 2.4) |
| Deciem | Coverage Foundation | 3.1R | Neutral | Medium-Tan | very close (ΔE 2.7) |
| Deciem | Serum Foundation | 3.1R | Neutral | Medium-Tan | very close (ΔE 2.7) |
| Cargo Cosmetics | Liquid Foundation | F-80 | Neutral | Medium-Tan | very close (ΔE 2.8) |
| Nyx | Invincible Fullest Coverage Foundation | Caramel | Neutral | Medium-Tan | very close (ΔE 2.9) |
| Milani | Cream-To-Powder Makeup | Spiced Almond | Neutral | Medium-Tan | very close (ΔE 3.1) |
ΔE under 2 = near-identical swatch, under 4 = very close, under 6 = close. Verify on skin.
Closest matches to Maybelline Coconut
- Dior Diorskin Forever Undercover - 060 Light Mocha (very close, neutral · medium-tan · $21)
- Clinique Beyond Perfecting™ Powder Foundation + Concealer - 23 Ginger (very close, neutral · medium-tan · $28)
- Smashbox STUDIO SKIN 15 HOUR WEAR HYDRATING FOUNDATION - 4 (very close, neutral · medium-tan · $42)
- Deciem Coverage Foundation - 3.1R (very close, neutral · medium-tan · $6.90)
- Deciem Serum Foundation - 3.1R (very close, neutral · medium-tan · $6.70)
- Cargo Cosmetics Liquid Foundation - F-80 (very close, neutral · medium-tan · $42)
- Nyx Invincible Fullest Coverage Foundation - Caramel (very close, neutral · medium-tan · $12)
- Milani Cream-To-Powder Makeup - Spiced Almond (very close, neutral · medium-tan · $10.99)
Undertone and depth
Maybelline Coconut classifies as neutral (balanced) at medium-tan depth. See every neutral medium-tan foundation shade we track, or all Maybelline foundation shades.
Neighbouring Maybelline shades
If this one is slightly off on you: Toffee (medium, neutral) · Sun Beige (light-medium, neutral) · Pure Beige (light-medium, neutral) · Natural Beige (light, warm).
How to confirm the match
- Swatch on the jawline, not the wrist, and check in daylight.
- Match depth first, then undertone - a shade one step lighter/darker with the right undertone beats a perfect depth with the wrong cast.
- Let it sit 5-10 minutes: many formulas oxidise a touch darker/warmer.
Not sure of your own undertone or depth? Run the free undertone test or the skin tone finder - it reads them from a selfie in your browser (nothing is uploaded) - then come back to the matching shades.
How this works: shade colours are the brands' published swatches, converted to CIE Lab and compared with ΔE (colour distance). Swatches are approximations - lighting, formula finish, oxidation and skin chemistry all shift how a foundation reads. Use these as a shortlist and verify on your jawline in daylight.
Not sure of your undertone or depth? The free AI analyzer reads both from a selfie in your browser.
Try Makeup Check AIFAQ
What undertone is Maybelline Coconut?
Maybelline FIT ME! Matte + Poreless Foundation Coconut reads as neutral based on its published swatch colour (#b37750). Verify on skin - lighting and formula can shift it.
Which foundation is closest to Maybelline Coconut?
The closest by colour distance is Dior Diorskin Forever Undercover in 060 Light Mocha (very close), followed by Clinique 23 Ginger and Smashbox 4.
How accurate are shade matches from swatch colours?
Useful as a shortlist, not a guarantee: swatches are approximations and finish, oxidation and skin chemistry all change how a foundation reads. Confirm on the jawline in daylight.