Nyx Stay Matte But Not Flat Liquid Foundation - Deep Rich: closest matches in other brands
Nyx Stay Matte But Not Flat Liquid Foundation in Deep Rich is a neutral-undertone, tan shade ($7.50). Below: the 8 closest foundation shades from other brands by colour distance, plus its neighbours in the same range.
Skin Tone Finder
Your skin depth and undertone from a selfie — for foundation and concealer matching. Nothing is uploaded.
A guide for fun & self-improvement based on your photo — not a professional colour-matching service.
| Brand | Product | Shade | Undertone | Depth | Match |
|---|---|---|---|---|---|
| Smashbox | Camera Ready BB Water SPF 30 | DARK | Neutral | Deep | very close (ΔE 2.3) |
| Nyx | HD Studio Photogenic Foundation | Chestnut | Neutral | Tan | very close (ΔE 2.6) |
| Nyx | HD Photogenic Concealer Wand | Deep Rich | Neutral | Deep | very close (ΔE 2.8) |
| Nyx | Total Control Drop Foundation | Cocoa | Neutral | Tan | very close (ΔE 3.4) |
| Clinique | Line Smoothing Concealer | Deep | Neutral | Tan | very close (ΔE 3.5) |
| Nyx | Mineral Stick Foundation | Cocoa | Warm | Deep | very close (ΔE 3.6) |
| Clinique | Stay-Matte Sheer Pressed Powder | 11 Stay Brandy | Cool | Deep | very close (ΔE 3.7) |
| Deciem | Coverage Foundation | 3.2R | Neutral | Tan | very close (ΔE 3.9) |
ΔE under 2 = near-identical swatch, under 4 = very close, under 6 = close. Verify on skin.
Closest matches to Nyx Deep Rich
- Smashbox Camera Ready BB Water SPF 30 - DARK (very close, neutral · deep · $42)
- Nyx HD Studio Photogenic Foundation - Chestnut (very close, neutral · tan · $18)
- Nyx HD Photogenic Concealer Wand - Deep Rich (very close, neutral · deep · $5)
- Nyx Total Control Drop Foundation - Cocoa (very close, neutral · tan · $14)
- Clinique Line Smoothing Concealer - Deep (very close, neutral · tan · $20)
- Nyx Mineral Stick Foundation - Cocoa (very close, warm · deep · $10)
- Clinique Stay-Matte Sheer Pressed Powder - 11 Stay Brandy (very close, cool · deep · $26)
- Deciem Coverage Foundation - 3.2R (very close, neutral · tan · $6.90)
Undertone and depth
Nyx Deep Rich classifies as neutral (balanced) at tan depth. See every neutral tan foundation shade we track, or all Nyx foundation shades.
Neighbouring Nyx shades
If this one is slightly off on you: Deep Olive (tan, neutral) · Cocoa (deep, cool) · Deep Dark (deep, cool) · Tawny (medium-tan, neutral).
How to confirm the match
- Swatch on the jawline, not the wrist, and check in daylight.
- Match depth first, then undertone - a shade one step lighter/darker with the right undertone beats a perfect depth with the wrong cast.
- Let it sit 5-10 minutes: many formulas oxidise a touch darker/warmer.
Not sure of your own undertone or depth? Run the free undertone test or the skin tone finder - it reads them from a selfie in your browser (nothing is uploaded) - then come back to the matching shades.
How this works: shade colours are the brands' published swatches, converted to CIE Lab and compared with ΔE (colour distance). Swatches are approximations - lighting, formula finish, oxidation and skin chemistry all shift how a foundation reads. Use these as a shortlist and verify on your jawline in daylight.
Not sure of your undertone or depth? The free AI analyzer reads both from a selfie in your browser.
Try Makeup Check AIFAQ
What undertone is Nyx Deep Rich?
Nyx Stay Matte But Not Flat Liquid Foundation Deep Rich reads as neutral based on its published swatch colour (#895A3E). Verify on skin - lighting and formula can shift it.
Which foundation is closest to Nyx Deep Rich?
The closest by colour distance is Smashbox Camera Ready BB Water SPF 30 in DARK (very close), followed by Nyx Chestnut and Nyx Deep Rich.
How accurate are shade matches from swatch colours?
Useful as a shortlist, not a guarantee: swatches are approximations and finish, oxidation and skin chemistry all change how a foundation reads. Confirm on the jawline in daylight.