How to Apply Makeup for a Natural Look: Placement Guide

Prep and Base: Keep Skin Visible

Start with a lightweight tinted moisturizer or sheer foundation to even out your complexion. Use your fingers or a damp sponge for the most skin-like finish. Spot-conceal only where needed, such as under the eyes or on blemishes, so your natural skin still shows through.

Contour: Subtle Definition Only Where Needed

Choose a cream contour just one shade deeper than your skin tone. For most face shapes, lightly blend contour just under the cheekbones (from the middle of the ear toward the outer third of the cheek), along the jawline, and optionally at the temples. Avoid harsh lines - use a brush or sponge to diffuse edges. For precise placement based on your unique face shape, scan your face with Makeup Check AI instead of guessing.

Blush: Fresh, Natural Flush

• Pick a cream blush in a soft pink, peach, or rose that matches your undertone.
• Smile and dab blush onto the apples of your cheeks, blending upward toward the temples for lift.
• For a sun-kissed effect, add a touch across the bridge of the nose.

Personal undertone matching helps you avoid shades that look unnatural - scan your face to know your exact undertone.

Brows: Groomed, Not Overdrawn

Brush brows upward with a clear or tinted brow gel, following their natural shape. Fill sparse areas with short, hair-like strokes using a pencil or pen that matches your brow color. Keep brows soft and feathery for a barely-there effect.

Highlight: Soft, Dewy Glow

• Opt for a cream or liquid highlighter without chunky glitter.
• Tap a small amount onto the tops of the cheekbones, bridge of the nose, and cupid’s bow.
• Blend well so the glow looks like healthy skin, not makeup.