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Almay Truly Lasting Color Makeup — Shades & Swatches

The Almay Truly Lasting Color Makeup foundation comes in 3 shades. Here's the swatch chart — plus how to find the one that actually matches you.

Almay Truly Lasting Color Makeup
Brand
Almay
Shades
3
Price
$17.29
Rating
4.5 / 5
Range
neutral lean
Find my shade free →Where to buy ↗

The shade read

Across 3 shades this range sits fairly neutral, running from Ivory (fair) to Beige (light). The right foundation shade comes down to your undertone. Makeup Check AI reads your undertone from a selfie — free — and tells you which shade to reach for.

All 3 shades

Ivory#EBC2A6
Naked#EBBE9F
Beige#E3B18E

About

Longwear meets skincare.tlc truly lasting color makeup delivers up to 16 hours of flawless coverage that won't rub off - even in heat and humidity. Plus, it nourishes skin with antioxidant green tea to protect, vitamin E to help smooth and lemon extract to brighten... for all day, natural radiance. Now, that's tlc.hypoallergenic • oil-free • won't clog pores • dermatologist tested

Which shade is yours?

Stop guessing from swatches on a screen. Scan your face free — your undertone and colour season, read in seconds. Your photo never leaves your device.

Analyze my face free

More from Almay & foundations

FAQ

How many shades does the Almay Truly Lasting Color Makeup come in?

It comes in 3 shades, ranging from Ivory (fair) to Beige (light). The full swatch chart is above.

Which Almay Truly Lasting Color Makeup shade should I get?

The right foundation shade comes down to your undertone. Makeup Check AI reads your undertone from a selfie — free — and tells you which shade to reach for. Scan your face free to get a personalised match instead of guessing.

What undertone is the Almay Truly Lasting Color Makeup range?

Across its 3 shades the range sits fairly neutral overall — but your own undertone is what decides your match. Makeup Check AI reads yours from a selfie.

Where can I buy the Almay Truly Lasting Color Makeup?

You can buy it direct from the brand — see the "Where to buy" link above (around $17.29).

Shade names, swatches and prices are drawn from public catalog data and can vary by retailer, batch and region; on-screen colours are approximate. Makeup Check AI is not affiliated with the brands listed. Undertone and season reads are guidance, not a guarantee — your best match depends on your own skin.