Pure Anada Smooth & Conceal Liquid Foundation — Shades & Swatches
The Pure Anada Smooth & Conceal Liquid Foundation foundation comes in 13 shades. Here's the swatch chart — plus how to find the one that actually matches you.

- Brand
- Pure Anada
- Type
- Foundation
- Shades
- 13
- Price
- $25.00
- Rating
- 4.1 / 5
- Range
- warm lean
The shade read
Across 13 shades this range leans warm (golden / yellow), running from Arctic Alabaster (fair) to Ebony (tan). The right foundation shade comes down to your undertone. Makeup Check AI reads your undertone from a selfie — free — and tells you which shade to reach for.
All 13 shades
About
Smooth and conceal fine lines and imperfections with this moisturizing, full coverage formula from Pure Anada. A non-greasy texture with the skin-loving benefits of virgin, organic coconut oil. Infused with Argan & Sea Buckthorn, this truly is superfood for your skin! Apply directly to clean, moisturized skin, making sure to blend well. For less coverage, you may mix the foundation with your favorite moisturizer.Shade Range: Arctic Alabaster - A porcelain shade of foundation for the very lightest of skin tones. A white shade of foundation slight pink undertones, Arctic Alabaster is perfect for
Which shade is yours?
Stop guessing from swatches on a screen. Scan your face free — your undertone and colour season, read in seconds. Your photo never leaves your device.
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FAQ
How many shades does the Pure Anada Smooth & Conceal Liquid Foundation come in?
It comes in 13 shades, ranging from Arctic Alabaster (fair) to Ebony (tan). The full swatch chart is above.
Which Pure Anada Smooth & Conceal Liquid Foundation shade should I get?
The right foundation shade comes down to your undertone. Makeup Check AI reads your undertone from a selfie — free — and tells you which shade to reach for. Scan your face free to get a personalised match instead of guessing.
What undertone is the Pure Anada Smooth & Conceal Liquid Foundation range?
Across its 13 shades the range leans warm (golden / yellow) overall — but your own undertone is what decides your match. Makeup Check AI reads yours from a selfie.
Where can I buy the Pure Anada Smooth & Conceal Liquid Foundation?
You can buy it direct from the brand — see the "Where to buy" link above (around $25.00).
Shade names, swatches and prices are drawn from public catalog data and can vary by retailer, batch and region; on-screen colours are approximate. Makeup Check AI is not affiliated with the brands listed. Undertone and season reads are guidance, not a guarantee — your best match depends on your own skin.