Fenty PRO FILT'R - Soft Matte Longwear Foundation 390 Warm dupes - verified by color distance

We measured Fenty PRO FILT'R - Soft Matte Longwear Foundation 390 Warm (neutral undertone, medium-tan depth) against every shade we track across 26 brands. The closest dupe is Nyx Concealer Jar in Cocoa - near-identical (ΔE 1.0).

BrandProductShadeUndertoneDepthMatchPrice
NyxConcealer JarCocoaNeutralMedium-Tannear-identical (ΔE 1.0)$5
L'OrealParis True Match Super Blendable MakeupC6 Soft SableNeutralMedium-Tannear-identical (ΔE 1.6)$18.79
CliniqueEven Better™ Makeup Broad Spectrum SPF 15CN 116 SpiceNeutralMedium-Tannear-identical (ΔE 2.0)$28
CliniqueStay-Matte Oil-Free Makeup25 SpiceNeutralMedium-Tannear-identical (ΔE 2.0)$26
NyxHD Studio Photogenic FoundationMapleNeutralMedium-Tanvery close (ΔE 2.2)$18
Smashbox24 Hour CC Spot ConcealerMEDIUM/DARKNeutralMedium-Tanvery close (ΔE 2.3)$25
NyxInvincible Fullest Coverage FoundationChestnutNeutralTanvery close (ΔE 2.8)$12
NyxConcealer JarNutmegNeutralMedium-Tanvery close (ΔE 3.0)$5

How we verify dupes

Shade names lie; color math does not. Each foundation shade is converted to Lab color space and compared by ΔE (perceptual color distance): under 2 is near-identical, 2-4 reads the same on skin in normal light. We also require the undertone and depth to line up, because two shades with the same surface color can wear differently if the undertone underneath differs. Not sure of your own undertone? Run the free undertone test or the full AI makeup analysis - both run in your browser.

FAQ

What is the closest dupe for Fenty PRO FILT'R - Soft Matte Longwear Foundation 390 Warm?

Nyx Concealer Jar in Cocoa - measured at near-identical (ΔE 1.0), with neutral undertone and medium-tan depth.

Is there a cheaper dupe for Fenty PRO FILT'R - Soft Matte Longwear Foundation 390 Warm?

The closest measured matches are listed above; compare current prices before buying, and confirm your own undertone with the free analyzer.

How are these dupes verified?

Each shade is converted to Lab color space and compared by ΔE (color distance): under 2 is near-identical, under 4 reads the same on skin. We also match undertone and depth, which drives how a shade actually wears.

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