Fenty PRO FILT'R - Soft Matte Longwear Foundation 440 Cool dupes - verified by color distance
We measured Fenty PRO FILT'R - Soft Matte Longwear Foundation 440 Cool (neutral undertone, tan depth) against every shade we track across 26 brands. The closest dupe is Iman Skin Tone Evener BB Crème Clay Medium in Earth Medium - near-identical (ΔE 1.1).
| Brand | Product | Shade | Undertone | Depth | Match | Price |
|---|---|---|---|---|---|---|
| Iman | Skin Tone Evener BB Crème Clay Medium | Earth Medium | Neutral | Tan | near-identical (ΔE 1.1) | - |
| Clinique | Even Better Glow™ Light Reflecting Makeup Broad Spectrum SPF 15 | WN 122 Clove | Neutral | Tan | very close (ΔE 2.4) | $28 |
| Smashbox | Halo HD Foundation SPF 15 | 9 | Cool | Tan | very close (ΔE 3.1) | $45 |
| Nyx | Total Control Drop Foundation | Deep Cool | Neutral | Tan | very close (ΔE 3.3) | $14 |
| Clinique | Moisture Surge™ CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30 | Deep | Neutral | Deep | very close (ΔE 4.0) | $39 |
| Clinique | Age Defense BB CreamBroad Spectrum SPF 30 | Shade 04 | Neutral | Deep | very close (ΔE 4.0) | $38.5 |
| Clinique | Even Better™ Makeup Broad Spectrum SPF 15 | WN 122 Clove | Neutral | Deep | close (ΔE 4.2) | $28 |
| Clinique | Beyond Perfecting™ Foundation + Concealer | 28 Clove | Neutral | Deep | close (ΔE 4.2) | $28 |
How we verify dupes
Shade names lie; color math does not. Each foundation shade is converted to Lab color space and compared by ΔE (perceptual color distance): under 2 is near-identical, 2-4 reads the same on skin in normal light. We also require the undertone and depth to line up, because two shades with the same surface color can wear differently if the undertone underneath differs. Not sure of your own undertone? Run the free undertone test or the full AI makeup analysis - both run in your browser.
FAQ
What is the closest dupe for Fenty PRO FILT'R - Soft Matte Longwear Foundation 440 Cool?
Iman Skin Tone Evener BB Crème Clay Medium in Earth Medium - measured at near-identical (ΔE 1.1), with neutral undertone and tan depth.
Is there a cheaper dupe for Fenty PRO FILT'R - Soft Matte Longwear Foundation 440 Cool?
The closest measured matches are listed above; compare current prices before buying, and confirm your own undertone with the free analyzer.
How are these dupes verified?
Each shade is converted to Lab color space and compared by ΔE (color distance): under 2 is near-identical, under 4 reads the same on skin. We also match undertone and depth, which drives how a shade actually wears.
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