Almay Truly Lasting Color Makeup - Ivory: closest matches in other brands
Almay Truly Lasting Color Makeup in Ivory is a neutral-undertone, fair shade ($17.29). Below: the 8 closest foundation shades from other brands by colour distance, plus its neighbours in the same range.
Skin Tone Finder
Your skin depth and undertone from a selfie — for foundation and concealer matching. Nothing is uploaded.
A guide for fun & self-improvement based on your photo — not a professional colour-matching service.
| Brand | Product | Shade | Undertone | Depth | Match |
|---|---|---|---|---|---|
| Clinique | Perfectly Real™ Makeup | Shade 14 | Warm | Fair | near-identical (ΔE 1.0) |
| Nyx | HD Photogenic Concealer Wand | Porcelain | Warm | Fair | near-identical (ΔE 1.1) |
| Nyx | Total Control Drop Foundation | Light Ivory | Neutral | Fair | near-identical (ΔE 1.1) |
| Fenty | PRO FILT'R - Soft Matte Longwear Foundation | 170 Cool | Neutral | Fair | near-identical (ΔE 1.1) |
| L'Oreal | Paris Visible Lift Blur Foundation | Creamy Natural | Neutral | Fair | near-identical (ΔE 1.2) |
| Clinique | Superpowder Double Face Makeup | Matte Cream | Warm | Fair | near-identical (ΔE 1.2) |
| Smashbox | Halo HD Foundation SPF 15 | 3 | Neutral | Fair | near-identical (ΔE 1.2) |
| Colourpop | No Filter Foundation | Light 60 | Warm | Fair | near-identical (ΔE 1.3) |
ΔE under 2 = near-identical swatch, under 4 = very close, under 6 = close. Verify on skin.
Closest matches to Almay Ivory
- Clinique Perfectly Real™ Makeup - Shade 14 (near-identical, warm · fair · $28)
- Nyx HD Photogenic Concealer Wand - Porcelain (near-identical, warm · fair · $5)
- Nyx Total Control Drop Foundation - Light Ivory (near-identical, neutral · fair · $14)
- Fenty PRO FILT'R - Soft Matte Longwear Foundation - 170 Cool (near-identical, neutral · fair · $34)
- L'Oreal Paris Visible Lift Blur Foundation - Creamy Natural (near-identical, neutral · fair · $18.99)
- Clinique Superpowder Double Face Makeup - Matte Cream (near-identical, warm · fair · $24)
- Smashbox Halo HD Foundation SPF 15 - 3 (near-identical, neutral · fair · $45)
- Colourpop No Filter Foundation - Light 60 (near-identical, warm · fair · $12)
Undertone and depth
Almay Ivory classifies as neutral (balanced) at fair depth. See every neutral fair foundation shade we track, or all Almay foundation shades.
Neighbouring Almay shades
If this one is slightly off on you: Naked (fair, neutral) · Beige (light, neutral).
How to confirm the match
- Swatch on the jawline, not the wrist, and check in daylight.
- Match depth first, then undertone - a shade one step lighter/darker with the right undertone beats a perfect depth with the wrong cast.
- Let it sit 5-10 minutes: many formulas oxidise a touch darker/warmer.
Not sure of your own undertone or depth? Run the free undertone test or the skin tone finder - it reads them from a selfie in your browser (nothing is uploaded) - then come back to the matching shades.
How this works: shade colours are the brands' published swatches, converted to CIE Lab and compared with ΔE (colour distance). Swatches are approximations - lighting, formula finish, oxidation and skin chemistry all shift how a foundation reads. Use these as a shortlist and verify on your jawline in daylight.
Not sure of your undertone or depth? The free AI analyzer reads both from a selfie in your browser.
Try Makeup Check AIFAQ
What undertone is Almay Ivory?
Almay Truly Lasting Color Makeup Ivory reads as neutral based on its published swatch colour (#EBC2A6). Verify on skin - lighting and formula can shift it.
Which foundation is closest to Almay Ivory?
The closest by colour distance is Clinique Perfectly Real™ Makeup in Shade 14 (near-identical), followed by Nyx Porcelain and Nyx Light Ivory.
How accurate are shade matches from swatch colours?
Useful as a shortlist, not a guarantee: swatches are approximations and finish, oxidation and skin chemistry all change how a foundation reads. Confirm on the jawline in daylight.