Fenty PRO FILT'R - Soft Matte Longwear Foundation - 440 Cool: closest matches in other brands

Fenty PRO FILT'R - Soft Matte Longwear Foundation in 440 Cool is a neutral-undertone, tan shade ($34). Below: the 8 closest foundation shades from other brands by colour distance, plus its neighbours in the same range.

Skin Tone Finder

Your skin depth and undertone from a selfie — for foundation and concealer matching. Nothing is uploaded.

A guide for fun & self-improvement based on your photo — not a professional colour-matching service.

Closest matches to Fenty PRO FILT'R - Soft Matte Longwear Foundation in 440 Cool
BrandProductShadeUndertoneDepthMatch
ImanSkin Tone Evener BB Crème Clay MediumEarth MediumNeutralTannear-identical (ΔE 1.1)
CliniqueEven Better Glow™ Light Reflecting Makeup Broad Spectrum SPF 15WN 122 CloveNeutralTanvery close (ΔE 2.4)
SmashboxHalo HD Foundation SPF 159CoolTanvery close (ΔE 3.1)
NyxTotal Control Drop FoundationDeep CoolNeutralTanvery close (ΔE 3.3)
CliniqueMoisture Surge™ CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30DeepNeutralDeepvery close (ΔE 4.0)
CliniqueAge Defense BB CreamBroad Spectrum SPF 30Shade 04NeutralDeepvery close (ΔE 4.0)
CliniqueEven Better™ Makeup Broad Spectrum SPF 15WN 122 CloveNeutralDeepclose (ΔE 4.2)
CliniqueBeyond Perfecting™ Foundation + Concealer28 CloveNeutralDeepclose (ΔE 4.2)

ΔE under 2 = near-identical swatch, under 4 = very close, under 6 = close. Verify on skin.

Closest matches to Fenty 440 Cool

Undertone and depth

Fenty 440 Cool classifies as neutral (balanced) at tan depth. See every neutral tan foundation shade we track, or all Fenty foundation shades.

Neighbouring Fenty shades

If this one is slightly off on you: 410 Cool (tan, neutral) · 400 Warm (tan, neutral) · 430 Neutral (deep, neutral) · 450 Warm (deep, neutral).

How to confirm the match

  1. Swatch on the jawline, not the wrist, and check in daylight.
  2. Match depth first, then undertone - a shade one step lighter/darker with the right undertone beats a perfect depth with the wrong cast.
  3. Let it sit 5-10 minutes: many formulas oxidise a touch darker/warmer.

Not sure of your own undertone or depth? Run the free undertone test or the skin tone finder - it reads them from a selfie in your browser (nothing is uploaded) - then come back to the matching shades.

How this works: shade colours are the brands' published swatches, converted to CIE Lab and compared with ΔE (colour distance). Swatches are approximations - lighting, formula finish, oxidation and skin chemistry all shift how a foundation reads. Use these as a shortlist and verify on your jawline in daylight.

Not sure of your undertone or depth? The free AI analyzer reads both from a selfie in your browser.

Try Makeup Check AI

FAQ

What undertone is Fenty 440 Cool?

Fenty PRO FILT'R - Soft Matte Longwear Foundation 440 Cool reads as neutral based on its published swatch colour (#995933). Verify on skin - lighting and formula can shift it.

Which foundation is closest to Fenty 440 Cool?

The closest by colour distance is Iman Skin Tone Evener BB Crème Clay Medium in Earth Medium (near-identical), followed by Clinique WN 122 Clove and Smashbox 9.

How accurate are shade matches from swatch colours?

Useful as a shortlist, not a guarantee: swatches are approximations and finish, oxidation and skin chemistry all change how a foundation reads. Confirm on the jawline in daylight.