Iman Skin Tone Evener BB Crème Clay Medium - Earth Medium: closest matches in other brands
Iman Skin Tone Evener BB Crème Clay Medium in Earth Medium is a neutral-undertone, tan shade. Below: the 8 closest foundation shades from other brands by colour distance, plus its neighbours in the same range.
Skin Tone Finder
Your skin depth and undertone from a selfie — for foundation and concealer matching. Nothing is uploaded.
A guide for fun & self-improvement based on your photo — not a professional colour-matching service.
| Brand | Product | Shade | Undertone | Depth | Match |
|---|---|---|---|---|---|
| Fenty | PRO FILT'R - Soft Matte Longwear Foundation | 440 Cool | Neutral | Tan | near-identical (ΔE 1.1) |
| Clinique | Even Better Glow™ Light Reflecting Makeup Broad Spectrum SPF 15 | WN 122 Clove | Neutral | Tan | near-identical (ΔE 1.7) |
| Nyx | Total Control Drop Foundation | Deep Cool | Neutral | Tan | very close (ΔE 2.5) |
| Clinique | Moisture Surge™ CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30 | Deep | Neutral | Deep | very close (ΔE 3.2) |
| Clinique | Age Defense BB CreamBroad Spectrum SPF 30 | Shade 04 | Neutral | Deep | very close (ΔE 3.2) |
| Clinique | Even Better™ Makeup Broad Spectrum SPF 15 | WN 122 Clove | Neutral | Deep | very close (ΔE 3.7) |
| Clinique | Beyond Perfecting™ Foundation + Concealer | 28 Clove | Neutral | Deep | very close (ΔE 3.7) |
| Clinique | Even Better™ Compact Makeup Broad Spectrum SPF 15 | 28 Clove | Neutral | Deep | very close (ΔE 3.7) |
ΔE under 2 = near-identical swatch, under 4 = very close, under 6 = close. Verify on skin.
Closest matches to Iman Earth Medium
- Fenty PRO FILT'R - Soft Matte Longwear Foundation - 440 Cool (near-identical, neutral · tan · $34)
- Clinique Even Better Glow™ Light Reflecting Makeup Broad Spectrum SPF 15 - WN 122 Clove (near-identical, neutral · tan · $28)
- Nyx Total Control Drop Foundation - Deep Cool (very close, neutral · tan · $14)
- Clinique Moisture Surge™ CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30 - Deep (very close, neutral · deep · $39)
- Clinique Age Defense BB CreamBroad Spectrum SPF 30 - Shade 04 (very close, neutral · deep · $38.50)
- Clinique Even Better™ Makeup Broad Spectrum SPF 15 - WN 122 Clove (very close, neutral · deep · $28)
- Clinique Beyond Perfecting™ Foundation + Concealer - 28 Clove (very close, neutral · deep · $28)
- Clinique Even Better™ Compact Makeup Broad Spectrum SPF 15 - 28 Clove (very close, neutral · deep · $32)
Undertone and depth
Iman Earth Medium classifies as neutral (balanced) at tan depth. See every neutral tan foundation shade we track, or all Iman foundation shades.
Neighbouring Iman shades
If this one is slightly off on you: Earth Deep (deep, neutral) · Clay Medium Deep (medium, neutral) · Clay Medium (light-medium, neutral) · Sand Medium (light, warm).
How to confirm the match
- Swatch on the jawline, not the wrist, and check in daylight.
- Match depth first, then undertone - a shade one step lighter/darker with the right undertone beats a perfect depth with the wrong cast.
- Let it sit 5-10 minutes: many formulas oxidise a touch darker/warmer.
Not sure of your own undertone or depth? Run the free undertone test or the skin tone finder - it reads them from a selfie in your browser (nothing is uploaded) - then come back to the matching shades.
How this works: shade colours are the brands' published swatches, converted to CIE Lab and compared with ΔE (colour distance). Swatches are approximations - lighting, formula finish, oxidation and skin chemistry all shift how a foundation reads. Use these as a shortlist and verify on your jawline in daylight.
Not sure of your undertone or depth? The free AI analyzer reads both from a selfie in your browser.
Try Makeup Check AIFAQ
What undertone is Iman Earth Medium?
Iman Skin Tone Evener BB Crème Clay Medium Earth Medium reads as neutral based on its published swatch colour (#965831). Verify on skin - lighting and formula can shift it.
Which foundation is closest to Iman Earth Medium?
The closest by colour distance is Fenty PRO FILT'R - Soft Matte Longwear Foundation in 440 Cool (near-identical), followed by Clinique WN 122 Clove and Nyx Deep Cool.
How accurate are shade matches from swatch colours?
Useful as a shortlist, not a guarantee: swatches are approximations and finish, oxidation and skin chemistry all change how a foundation reads. Confirm on the jawline in daylight.